February 6, 2012

Fan Demographics

Penn State reaches decision makers

  • 55% Male And 45% Female
  • 77% Married
  • 55% Have HH Income Of $50,000+ (33% Above Market Average)
  • 69% Have A 4 Year Degree Or Higher

The numbers

  • Largest Fan Base: Statewide Following!
  • Largest Radio Network: 60+ Stations!
  • Largest TV Clearances: 6,000,000 Cable Homes!
  • Largest School:  93,000 Students;    32,000 Faculty & Staff!
  • Largest Campus System: 28 Campuses & Centers!
  • Largest Alumni Base: 500,000+

Season ticket holders in Pennsylvania