GoPSUSports.com
As the official website for the Penn State Athletic Department, GoPSUSports.com provides fans with game recaps exclusive content and features, live audio from every game broadcasted, and access to official merchandise. Each year, 3.7 million unique visitors view GoPSUSports.com, contributing to the 27 million page views that GoPSUSports.com receives every sports season (2008-09 Nielson Net Ratings), making it one of the ten more trafficked Official Collegiate Athletic websites in the country.
Marketing on GoPSUSports.com is not just about making your company visible through a standard banner advertisement or sponsorship. Penn State Sports Properties offers several branded features, content sponsorship, and personally created online promotions, including:
- Official On-line Partner
- Feature Sponsorship
- Pre-Roll Video
- Geo-Targeted Advertising
- Traffic Driving Promotions
Social Media
Following the growing trend of social media, the Penn State Athletic Department manages several different Facebook and Twitter accounts in order to better reach and serve the Penn State fan base. Nearly 300,000 fans follow the official Penn State fan pages on Facebook and Twitter, which updates them on content from practices, recaps of games, and announcements of upcoming promotions!
